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In this article by Dan Weil, Anita Heriot (President, Americas), offers a direct view into the forces shaping today’s sports‑memorabilia market. She explains how baby‑boomer wealth and nostalgia continue to drive demand for historic cards and game‑used items. She also notes that younger collectors with disposable income often gravitate toward sports objects because they feel more familiar and accessible than traditional art. Her insight helps frame sports memorabilia as a category supported by both financial capacity and a strong emotional link to personal history.
Anita also draws a clear distinction between sports memorabilia and the art market. She points out that while art often requires a high cost of entry, sports collectibles can begin at modest price levels without sacrificing long‑term value. Her perspective positions sports memorabilia as one of the most inclusive passion assets, appealing to seasoned collectors and new buyers alike.
Anita Heriot is President of The Fine Art Group, Americas, where she leads national partnerships and manages key relationships with high-net-worth individuals. A seasoned expert in the secondary art market, Anita specializes in blue-chip artists, American art, German Expressionism, and Post-War Contemporary art. Anita joined The Fine Art Group through its 2021 acquisition of Pall Mall Art Advisors, a firm she founded in 2012. Her earlier career includes senior roles at leading auction houses, where she served as Director of Appraisals and held various specialist positions. A nationally recognized speaker, Anita has presented at events including the Barron’s 100 and 500 Summits, YPO gatherings, and over 30 Tiger 21 chapters. She is frequently featured in the media and holds degrees from Bowdoin College, the University of London, and New York University.
